Blog - Aperture Design

Duplicate pages with ease

Duplicating pages on WordPress Creating a copy of a page on WordPress can be very useful, some themes such as Divi have it built in already when creating a new page. But it can be slow and often times out. Whereas using the plugin “Duplicate Page” is super easy, and very very fast. Check out

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Changing URLs without breaking links

How to change URLs without causing 404 errors If you decide to change a URL on your website you have to make sure that you’re not going to cause any 404 errors, if the page is indexed on Google, people may well find the old link for a couple of weeks before Google changes it,

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How to submit your sitemap to Google Search Console

Submitting your sitemap to Google This is one of the fundamental parts of getting your site found by Google. A sitemap is not, as some seem to think, a map of the structure of your site and where viewers can find certain info. But it’s a piece of XML that includes a list of every

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Image optimisation for web

Optimising images without losing quality A lot of our clients are photographers, and of course that means that their websites tend to be image heavy. A digital photo is much larger in file size than some artwork provided by a graphic designer, simply because a photo typically contains a lot more colours, and complex structures,

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Verifying Google Search Console

Why verify? One of the most important steps on ensuring your website is going to be found properly on Google is by verifying it with Google Search Console. Not only does this tell Google your website exists, but it also tracks how people have found your site through Organic Google Search. It gives you a

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The Google 2021 update – should you be worried?

There’s a lot being said about the 2021 update to the Google Algorithm around Core Web Vitals. I see a lot of chatter and panic in some groups because their website doesn’t score highly on Pagespeed Insights. I’ve even seen some people claim that they’re going to be adjusting your ranking based on your Pagespeed

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Testing your sites speed in Chrome Dev Tools

Testing your sites speed in Chrome Dev Tools couldn’t be easier and gives you the perfect way of checking how your customers are likely to see your site loading – assuming your customers are in the same geographic location as you. Here’s how to do it: 1. Open up Chrome and head over to a

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Join us at The Residency of the North

We’re delighted to be invited back to speak at this years Residency of the North. The last time we were there we covered some SEO tips, Google Search Console, Site Structure and how to build Facebook ads to attract more leads. This time we’re going to be looking at the process from lead to booking,

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Writing a Blog Post using the Gutenberg Builder

Creating a new blank blog post To create a blog post you have two options, you can either navigate to posts – all posts, and click add new, as shown below: Or, simply choose from New on the top of the menu, and then select post. Starting to build your layout When a blank blog

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Routine WordPress Maintenance

Once your site is up and running, there’s some routine maintenance that’s required to keep everything nice and secure. It’s not time consuming or difficult, but neglecting it can leave your site vulnerable to malware. Ignoring the infrastructure behind WordPress for now, your site is effectively made up from a combination of three different things:

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Selling Gift Cards on your WordPress site

Gift cards are a fantastic way to drive sales on your website, not only for special occasions, but all year round! Whether it be physical gift cards or digital ones to use in your store, there’s a simple (and free) solution to sell them on your website using WooCommerce. Check out the video below to

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How to stop your emails going to spam!

Get sick of sending emails just for them to end up in a clients spam folder? It can seem like a never ending problem, but it’s usually one easily solved! Normally this is down to one of two things: Incorrectly configured DNS Your mail server has been blacklisted as spam The first is easier to

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A guide to analyzing the speed of your website

One of the most important things about your site, is how quickly it loads. But getting an accurate report can be confusing, there are so many metrics and tools to look at that it can be both confusing and daunting. So let’s break it down! Tools of choice My favourite tools for checking a site

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How to prevent spam email from your contact form

It’s frustrating to receive a load of spam through your contact form isn’t it? It’s an issue as soon you have a site live with an easily found contact form! But there’s a simple way to prevent it using Google’s free ReCaptcha service! Here I go over setting it up on both Contact Form 7,

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Automatically post WordPress blogs on Pinterest

If you’re anything like me, your Pinterest will be badly neglected! But what if I told you there was a really simple way to automate your board? By posting any of your blogs that you publish on WordPress to your Pinterest board? It’s really simple too, you just need a free Zapier account. Check out

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How to “Fetch as Google”?

Just where has “Fetch as Google” gone? You know, that trusty option on Google Search console that let you tell Google you’ve made some changes and you need the page re-crawled? Without it, Google will re-crawl your page, but it’ll take it’s own sweet time to get around to it. It’s an essential tool right?

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WordPress | How to schedule mini-sessions using WooCommerce

Selling mini-sessions on your site via WooCommerce WooCommerce offers a really easy, and cheap, way of selling mini-sessions on your site. There are a couple of approaches you can take, either a product per date. Or a product with multiple variables. The video below covers both of these scenarios. Any questions, just ask below!

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